Right after President Trump initially announced he was temporarily suspending travel from seven Middle Eastern countries, Starbucks CEO Howard Schultz announced that he disagreed with the move and that Starbucks would hire 10,000 immigrants from those countries over the next ten years. Consumer confidence and perception of the Starbucks brand took an immediate nose dive, and stock values soon followed.
Starbucks has been quick to downplay the Schulz move; Schulz will at least temporarily stay on the management team to "shift his focus to innovation, design, and development of Starbucks
Reserve Roasteries around the world, expansion of the Starbucks Reserve
retail store format and the company’s social impact initiatives and
focus on Starbucks next wave of retail innovation.”
Anytime you see a top executive step down to a lesser position, you know he's on his way out. And so it should be, in my humble opinion. People like him are to blame for this incessant division we are faced with in the country today, always putting their own political agendas well-ahead of the best American interests.
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